NatureWise Chicken Feed: The Complete Guide to Nutrena’s Premium Poultry Nutrition

Imagine two identical flocks of chickens. One lays 205 eggs over a 14-week period. The other, fed a different diet, lays an astonishing 499 eggs in the same timeframe. This isn’t a hypothetical scenario; it’s the result of a scientific study comparing a national brand to Nutrena NatureWise chicken feed. When I first heard that statistic, I’ll admit, I was skeptical. Could a feed really make that much of a difference? That question led me to a deep dive into what makes this feed unique.

This is the complete guide to NatureWise chicken feed for 2025. We’ll break down the science behind its proprietary FlockShield™ technology, explore the full product line, look at real-world NatureWise chicken feed reviews from keepers across the country, compare it to other feeds on the market, and give you an honest look at its price and value. If you want to know if NatureWise is the right choice for your flock, you’ve come to the right place.

What Is NatureWise Chicken Feed and Who Makes It?

NatureWise is the premium line of poultry feed developed by Nutrena, which is owned by Cargill. This is a crucial point because it establishes a deep-rooted authority in animal nutrition. Who owns NatureWise? The answer is Cargill, a global leader in agriculture with over 100 years of experience. This isn’t a fly-by-night brand; it’s backed by extensive research facilities and a team of veterinary nutritionists, including collaborations with institutions like UC Davis.

A Legacy of Trust: Cargill and Nutrena’s Role

Cargill’s century of experience isn’t just a marketing point; it represents decades of research into how specific nutrients affect an animal’s health and productivity. This scientific foundation allows Nutrena to formulate feeds like NatureWise with a precision that smaller companies can’t match. They understand not just what a chicken needs to survive, but what it needs to thrive.

The “Why” Behind a Premium Feed System

NatureWise was developed to be more than just basic sustenance. It’s a nutrition system designed to support a flock’s overall well-being from the inside out, addressing common issues like digestive stress and weak immunity before they become problems. The brand’s cornerstone is its FlockShield™ technology, a unique blend of ingredients that sets it apart from standard feeds and even from Nutrena’s own budget-friendly lines. The goal of NatureWise is not just to feed chickens, but to help them reach their full potential, leading to better health, stronger eggshells, and significantly improved egg production.

The deep scientific backing of Nutrena and Cargill provides a level of trust that is hard to match in the industry. Now, let’s open the bag and take a closer look at what’s actually inside.

NatureWise Chicken Feed Ingredients: Inside the FlockShield™ Formula

At first glance, the ingredient list of NatureWise might look similar to other quality feeds, containing staples like Ground Corn, Wheat Middlings, Corn Distillers Dried Grains with Solubles, and Dehulled Soybean Meal. However, the magic lies in the proprietary additives and the precise formulation that make up the FlockShield™ system.

A Deep Dive into FlockShield™ Technology

FlockShield™ is Nutrena’s answer to building a resilient and healthy flock. It’s not a single ingredient but a holistic blend designed to support gut health and boost immunity, which are intrinsically linked.

• Prebiotics and Probiotics for chickens: These work as a team to cultivate a healthy gut microbiome. Prebiotics are essentially food for the good bacteria, while probiotics introduce live, beneficial microorganisms. This robust gut environment improves nutrient absorption and creates a natural barrier against harmful pathogens like E. coli and Salmonella. According to a veterinarian and nutritionist at Nutrena, “FlockShield is a proprietary blend of prebiotics and probiotics that supports immunity and aids in nutrient absorption for healthier, more productive birds.”
• Essential Oils: The formula includes a specific blend of essential oils from oregano, thyme, and rosemary. These are powerful natural antioxidants that help reduce cellular stress and support a strong immune system, making your flock less susceptible to common illnesses.
• Yucca Schidigera Extract: This plant extract is a game-changer for coop hygiene. It binds with ammonia in the chickens’ waste, significantly reducing the harmful ammonia gas in your coop. This leads to better respiratory health for your birds and a much more pleasant environment for you.

Beyond FlockShield™: Other Key Ingredients for Peak Performance

NatureWise’s premium formula doesn’t stop with its proprietary blend. Other key ingredients contribute to its superior performance:

• Tagetes (Aztec Marigold) Meal: This is the secret to achieving those beautiful golden egg yolks. It’s a natural and potent source of xanthophylls (a type of carotenoid) that hens absorb and deposit into their yolks, creating a rich, vibrant color that is a visual indicator of a healthy, nutrient-rich diet.
• Vitamin D3 for chickens: The feed is fortified with optimal levels of Vitamin D3. This vitamin is absolutely crucial for calcium absorption. Without enough Vitamin D3, chickens can’t properly utilize the calcium in their diet, leading to thin, weak eggshells, no matter how much calcium they consume.

The combination of these carefully selected ingredients creates a feed that works synergistically to support every aspect of a hen’s health. This leads us to the most important question: does it actually work?

Is Nutrena NatureWise Good for Chickens? Scientific Evidence and Reviews

Is Nutrena NatureWise good for chickens? Yes, scientific studies prove NatureWise is excellent for chickens. In a controlled study, birds fed NatureWise Chick Starter produced 499 eggs over 14 weeks compared to just 205 from a leading competitor, with stronger, larger eggs.

The evidence supporting NatureWise is remarkably strong and goes beyond simple marketing claims. Nutrena conducted a controlled study with Speckled Sussex hens to measure performance. The results were dramatic:

• Egg Production: The flock raised on NatureWise laid more than double the eggs of the flock on a competitor’s feed (499 vs. 205). That breaks down to an average of 34.3 eggs per week for the NatureWise flock, compared to just 11.6 for the other.
• Egg Quality: The NatureWise hens laid larger eggs with stronger shells, indicating superior nutrient absorption and utilization.

What an Improved Feed Conversion Ratio Means for You

This wasn’t just a fluke. The results point to a significantly improved feed conversion ratio. In simple terms, this means the hens were able to turn their feed into eggs much more efficiently. For a flock owner, this translates to more eggs in the basket for the same amount of feed, less waste, and a more economical flock in the long run, which is a critical factor in the feed’s overall value.

While the science is compelling, the true test of any feed is how it performs in backyards across the country.

NatureWise Chicken Feed Reviews: Real Results from Across America

Scientific studies are one thing, but real-world results are what truly matter to backyard chicken keepers. The NatureWise chicken feed reviews consistently echo the findings of the study, highlighting benefits that go beyond just egg numbers.

A farmer in Madison, WI, who participated in a trial, was the one who recorded the 499 vs. 205 egg result with his 42 birds. He noted that the NatureWise flock was simply healthier, more active, and more productive overall.

Another keeper in Temecula, CA, wrote, “Two weeks ago, I started my new chicks on this feed and have noticed how happy, healthy, and perky they are. No instances of sick chicks or poopy butts.” This points directly to the digestive health benefits of the FlockShield™ blend, which can help prevent common and stressful chick ailments like pasty butt.

While most reviews are positive, some keepers report their flocks needed time to adjust to the textured varieties, with a few experiencing temporary drops in production during the transition period. It’s worth noting that Chewy reviews show mixed experiences, with some users reporting decreased production initially. According to a reviewer on Tractor Supply’s website, “The birds liked it, and my eggs came out looking so healthy. But the price is high. I am a first-time chicken owner, and I do not want to risk my birds health, so I am willing to spend a little more on this product.” This highlights the importance of a proper transition period and understanding that results can vary by flock.

For my own flock, the switch wasn’t just about egg numbers; it was about addressing a specific challenge with one of my hens. My Rhode Island Red, Ruby, was a notoriously picky eater. She would scratch through her old feed, tossing out most of the pellets and just eating the crumbles. It was frustrating and wasteful. After transitioning the flock to NatureWise, I noticed a huge difference. The uniform pellets and palatable formula meant less waste, and she finally started eating her full ration, which translated to a noticeable improvement in her feather quality and consistent laying.

A user from Greenville, SC, added, “I’ll admit, I was skeptical about the price at first, but the difference in my girls’ feather quality and the color of their yolks made me a believer. It’s worth every penny.”

Honestly, the results surprised me when I first made the switch. After the 2024 feed shortages forced me to try different brands, settling on NatureWise during last winter’s cold snap made a noticeable difference in my flock’s energy levels and consistent laying, even on the coldest days.

With such strong evidence of its effectiveness, it’s vital to understand the different formulas available to choose the right one for your flock’s specific needs.

Exploring the NatureWise Product Line

The NatureWise family of feeds is designed to meet your flock’s nutritional needs at every stage of their life, and for specific situations. While we’ve focused on the core benefits, let’s look at a few of the most popular and specialized formulas available.

• NatureWise All Flock Feed: This versatile formula is a favorite for keepers with mixed flocks, including chickens, ducks, geese, and turkeys. It is often rated highly, with an average rating of 4.8 out of 5 stars from 1,125 reviews. At a typical price of around $20.99 for a 40-pound bag, it offers a cost-effective way to provide premium nutrition to all your birds.
• NatureWise Hearty Hen: This soy-free, 18% protein feed is a popular choice for keepers looking for an alternative to soy-based diets. Fortified with Omega-3 from flax seeds, Vitamin D3, and essential oils, this formula is designed to promote vibrant egg yolks and superior eggshell strength. A 40-pound bag typically retails for around $22.99, but can be found for as low as $21.49 on sale.
• NatureWise Harvest Blend: This unique textured feed is a blend of pellets and whole grains like corn and oats. It’s designed to provide a more natural foraging experience for your hens while still delivering complete nutrition. The texture is highly palatable and is often found at a premium price point, around $22.99 for a 40-pound bag.
• NatureWise Feather Fixer: Molting is a stressful and protein-intensive process for chickens. Feather Fixer is specifically formulated to support feather regrowth during this time. With an average price of around $22.99 for a 40-pound bag, this feed provides an optimal balance of protein, vitamins, and minerals to help your birds bounce back quickly and with beautiful, healthy new plumage.
• NatureWise Silkie & Ornamental Layer: This specialized formula, with a high 22% protein content, is ideal for the unique nutritional needs of silkie and other ornamental breeds. It’s designed to support vibrant feathering and maintain a healthy body condition. A 40-pound bag typically retails for around $22.99.
• NatureWise Nourishing Waterfowl Feed: This is a fantastic option for duck and goose keepers. It’s specifically formulated to support the unique growth and nutritional needs of waterfowl and is often available for around $22.99 for a 40-pound bag.
• NatureWise Layer Crumble: For keepers who prefer crumbles over pellets, this formula provides a consistent 17% protein to support egg production. The crumble texture is highly palatable and is a great option for birds who might be pickier eaters. A 40-pound bag typically retails for around $19.99.

Is NatureWise Chicken Feed Medicated? Understanding Different Formulations

This is a very common and important question, and getting it right is crucial for the health of your chicks. The answer depends on the specific product you choose.

Yes, the NatureWise Chick Starter Grower feed is available in a medicated version. The medication included is a coccidiostat (typically Amprolium). This is not an antibiotic; it works by inhibiting the growth of coccidia, an intestinal parasite, allowing a young chick’s immune system to develop its own natural resistance.

The layer feeds, all-flock formulas, and other products in the NatureWise line are not medicated. A coccidiostat is only necessary and recommended for young, vulnerable chicks that have not yet been vaccinated or built up their natural defenses to coccidiosis.

Understanding this distinction is the first step in proper feeding management. Next, let’s cover how to provide this feed for the best results.

How Many Times a Day Should I Feed Chickens NatureWise?

For laying hens, the best practice is to provide feed on a “free-choice” basis. This means keeping their feeder full so they can eat whenever they need to throughout the day. A laying hen will typically eat 1/4 to 1/3 pound per day. They are excellent at self-regulating their intake based on their energy needs, which can change with the weather and their laying cycle.

If you prefer to give distinct meals, providing feed 2-4 times a day is sufficient. However, you must ensure the last feeding is close to dusk, as hens consume a significant amount of food before going to roost. This pre-roost meal provides the necessary nutrients and calcium to form a strong eggshell overnight.

This feeding strategy seems straightforward, but it can be confusing when comparing NatureWise to other brands from the same company.

What’s the Difference Between Nutrena Country Feed and NatureWise?

This is a frequent point of confusion for customers standing in the feed store aisle. Both are made by Nutrena, but they are targeted at different customers with different goals. Think of it like a car manufacturer that has a standard, reliable model and a high-performance, luxury model. You can think of NatureWise as a high-end option, similar to another premium feed like Kalmbach Henhouse Reserve.

• Nutrena All Flock Feed: This is the budget-friendly, standard option. It provides complete and balanced nutrition that meets all the basic requirements for chickens to live healthy lives. Unlike NatureWise, Country Feeds may contain animal by-products. It’s a reliable, no-frills feed for the cost-conscious keeper. A popular choice in this line is the Nutrena All Flock. It’s designed for a variety of poultry species over 7 weeks old and contains a minimum of 18% crude protein. While it includes prebiotics and probiotics for digestive support, it lacks the advanced, multi-faceted benefits of the FlockShield™ system found in NatureWise, such as the essential oils and Yucca Schidigera extract.
• Nutrena NatureWise: This is the premium, feature-rich option. It includes all the advanced nutritional technologies like FlockShield™, essential oils, and specialized ingredients for yolk color and digestive health. It’s designed for the keeper who wants to maximize performance, health, and egg quality.

The primary difference you are paying for is the inclusion of the FlockShield™ system and the other premium ingredients. You pay more for NatureWise, but you get the added benefits of enhanced immune support, improved digestive health, and scientifically-proven boosts in egg production.

Feature	NatureWise	Nutrena Country Feeds
FlockShield™ Technology	Yes	No
Essential Oils	Yes	No
Crude Protein	Varies by formula	18%
Prebiotics/Probiotics	Yes	Yes
Price Range	Premium	Budget
Egg Production Increase	2x proven	Standard

The benefits of this premium approach begin right from the hatchery.

NatureWise Chick Starter: Building Strong Foundations

The benefits of the NatureWise system begin on day one. The NatureWise Chick Starter Grower is expertly formulated to give chicks the best possible start in life. The 18% protein formula is packed with a full suite of vitamins and minerals to support strong, healthy growth and proper bone development during their most critical period.

Crucially, the inclusion of prebiotics and probiotics in the FlockShield™ blend helps establish a healthy gut from the very beginning, which is a key factor in preventing pasty butt and other dangerous digestive issues in fragile chicks. The medicated option provides that extra layer of protection against coccidiosis, giving keepers invaluable peace of mind during the most vulnerable stage of a chicken’s life.

A good start is essential, but so is understanding the financial investment over the long term.

NatureWise for Specific Needs: Quick Weight Gain and Traditional Diets

While most of the NatureWise line is focused on layers and general flock health, Nutrena also offers specialized formulas for specific goals, such as rapid weight gain.

• How to Make Chickens Gain Weight Quickly: If your goal is to raise chickens for meat, such as Cornish Cross or other broiler breeds, the key is to provide a high-protein feed designed for rapid growth. Nutrena NatureWise Meatbird feed is specifically formulated for this purpose. With a minimum of 22% protein, it provides the ideal nutritional profile for enhanced muscle development and overall growth from hatch to finish. It also includes the signature FlockShield™ technology to support gut health and feed conversion, ensuring your birds reach their target weight efficiently and healthily.
• What Do Amish Feed Their Chickens? This question gets at the heart of a more traditional, self-sufficient approach to farming. While some Amish may use commercially available feeds, many adhere to traditional methods that rely heavily on natural, whole foods. This often includes a mix of kitchen scraps, fermented grains, and extensive free-ranging, which allows chickens to forage for bugs, worms, and fresh greens. The goal is to supplement a standard grain-based diet with a diverse range of natural sources. This practice aligns with the philosophy of providing a natural, varied diet, which is a key element of the Nutrena NatureWise Hearty Hen line, and other non-GMO or organic feed formulas.

NatureWise Chicken Feed Price Guide and Where to Find Coupons

It’s important to note that specific feed prices can vary widely based on your location and the time of year. For that reason, this guide will provide a general price range rather than a specific, itemized list.

Based on prices as of September 2025, here are the typical price ranges for 40-pound bags of the most popular formulas:

• NatureWise All Flock Feed: $$20.99 – $22.99
• NatureWise Hearty Hen: $$22.99 – $24.99
• NatureWise Harvest Blend: $$22.99 – $24.99
• NatureWise Feather Fixer: $$22.99 – $24.99
• NatureWise Meatbird: $$22.99 – $24.99
• NatureWise Chick Starter: $$21.49 – $23.49
• NatureWise Silkie & Ornamental Layer: $$22.99 – $24.99
• NatureWise Nourishing Waterfowl Feed: $$22.99 – $24.99
• NatureWise Layer Crumble: $$19.99 – $21.99

The best place to find NatureWise chicken feed is at national retailers like Tractor Supply and local feed stores that carry the Nutrena brand. To get the best price, look for a NatureWise chicken feed coupon. The most reliable way to get these is to visit the Nutrena website and sign up for their email list or join their loyalty programs. Buying in bulk or keeping an eye out for seasonal store sales can also help reduce the overall cost.

For many, the final purchasing decision comes down to specific dietary philosophies, so let’s clarify where NatureWise stands.

Is NatureWise Chicken Feed Non-GMO and Organic?

Nutrena understands that chicken keepers have different preferences, so they offer a variety of options. It’s important to read the bag carefully to know what you’re getting.

The standard NatureWise chicken feed line is made with conventional ingredients. However, for those who prefer to avoid genetically modified ingredients, Nutrena offers the NatureWise Hearty Hen formula, which is Non-GMO Project Verified.

For keepers seeking a fully organic option, Nutrena has a separate product line called Nature Smart Organic. This feed is USDA Certified Organic, and includes formulas with either 16% protein for laying hens or a higher 20% protein for chick starter/grower feed.

Is NatureWise Chicken Feed FDA Approved? Understanding the Regulations

The term “FDA approved” is most often associated with drugs and medical devices, but the Food and Drug Administration’s Center for Veterinary Medicine (CVM) does play a crucial role in regulating animal feed. The answer for whether NatureWise is “FDA approved” is more nuanced than a simple yes or no.

While individual feed products are not typically “approved” by the FDA in the same way a drug is, the ingredients, manufacturing processes, and facilities that produce them are all subject to strict federal regulations and oversight. Feeds like NatureWise are produced in FDA-inspected facilities under the guidelines of the Food Safety Modernization Act (FSMA) to ensure they are pure, wholesome, and free of contaminants.

Many feed ingredients are categorized by the FDA as “Generally Recognized as Safe” (GRAS), meaning they are considered safe for their intended use. For any new or non-GRAS ingredients, a company must submit a Food Additive Petition to the FDA, which must be approved before the ingredient can be used in a feed product.

Essentially, while you won’t see an “FDA Approved” stamp on a bag of feed, the entire production process for NatureWise—from the sourcing of ingredients to the finished product—is meticulously regulated and inspected by the FDA to ensure the safety of the product for your flock and the food products (eggs) that they produce.

Frequently Asked Questions on NatureWise Chicken Feed

Conclusion: The Verdict on NatureWise

So, is Nutrena NatureWise chicken feed worth it? The evidence, from controlled scientific studies to countless real-world reviews, overwhelmingly says yes. While the price is higher than standard feeds, the value is undeniable. The FlockShield™ technology offers a tangible boost to digestive health and immune function, and the proven, dramatic increase in egg production means the feed often pays for itself over time. According to a long-time chicken keeper in a YouTube video from The Homesteading Channel, “It might be a little more expensive, but the birds are just thriving on it. Their feathers are shiny, their eggs are perfect, and I don’t see any of the common health issues I used to.”

For the chicken keeper who sees their flock not just as livestock but as a part of the family, and who wants to provide the very best nutrition backed by decades of research, NatureWise is one of the top choices on the market. It’s a feed that delivers on its promises, giving you healthier, happier, and more productive hens.